The Curve
Overview
The Curve is a 40-acre Master Planned Mixed-Use Development located on the curve at the intersection of US Hwy 71 S and AR Hwy 10 Spur at the western entrance to one of Arkansas’ fastest growing communities, Greenwood, AR. The Master Plan is being developed under the direction of award-winning MAHG Architecture and will include architectural controls and a” look and feel” that will showcase the rich natural resources of the region.
The Curve is within the 282,086 Fort Smith MSA population and enjoys a location which has one of central western Arkansas’ highest traffic counts at 28,000. Less than 3 miles to the new Interstate 49, it is one of the closest planned communities to the new Arkansas College of Medicine campus, the new ArcBest corporate headquarters, and the new employment hub at Chaffee Crossing in Fort Smith. The Curve is within the Greenwood School District which is widely known for producing top-achieving students, multiyear state athletic championships, as well as, having a strong performing arts center and a state-of-the-art new Ninth Grade Campus whose facilities rival that of most colleges. Greenwood has strong community pride and quality-of-life focus on parks, trails, and family-oriented festivals such as the Freedom Fest. Greenwood has elected leadership that is committed to quality growth and has invested in public services such as state-of-art fire and police equipment and facilities.
172,250 square feet of street-front retail, office space, cafes and restaurants
65 luxury multi-family loft units
84 apartment units
The Curve consumer base has been assessed through a 2018 ESRI Data Analysis of the City of Greenwood to reveal that the Total Trade Retail and Food and Drink Demand (Retail Potential) is in excess of $119 million with only $77 million being supplied in Greenwood and a leakage of $42 million being supplied outside of Greenwood. One indicator of the population’s spending profile is that 78% of the population has dined at a family/steakhouse restaurant within 6 months with 29% dining at least 4 times per month. Some categories of the Retail, Food and Drink industry had no supply in Greenwood; therefore, these categories, such as home furnishings, clothing, specialty foods and books, have 100% leakage in buying demand and provide excellent opportunities to fill this consumer demand.
| Westgate Development | |
Greenwood, Arkansas |
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| Master Planning |




